Built to Soar: How Purposeful Design Drives Unstoppable Business Growth takes you on a high-stakes journey from the cockpit of a C‑5 Galaxy to the boardroom, revealing how the discipline, precision, and proactive planning of aviation can transform your business. Imagine navigating through turbulent markets with the same confidence that a seasoned pilot maintains control during an in-flight emergency. This book shows you how to build a resilient organization by starting with a crystal-clear mission that drives every decision, engineering your operational structure so that every process, tool, and team member is purposefully aligned, and embedding authentic, actionable values that become more than just inspirational slogans on a wall.
Drawing on vivid real-life case studies and lessons from aviation—from rigorous pre-flight inspections that mirror detailed operational audits to debriefs that turn setbacks into opportunities for continuous improvement—this blueprint challenges you to move beyond “good enough.” You’ll learn to hire for behaviors that matter, integrate systems seamlessly for accelerated decision-making, and create a culture of accountability that empowers every crew member to contribute to the journey toward excellence. Even as the book ventures into topics yet to be fully explored in future chapters, such as advanced performance management, scaling agility, and dynamic crisis navigation, its core promise remains the same: transform the chaos of modern business into a finely tuned machine ready to defer risk and seize opportunity.
For any business leader striving to drive sustainable growth, Built to Soar offers the roadmap to not only survive but thrive—ensuring that your organization is engineered for success, adaptable in the face of disruption, and, ultimately, unstoppable in reaching new heights.
- Learn how to build a mission-driven organization: Develop a clear, measurable mission that aligns every decision and empowers your team to drive sustainable growth.
- Learn how to streamline operations with precision: Apply aviation-inspired strategies to engineer efficient processes, integrated systems, and a cohesive business structure.
- Learn how to foster a behavior-based culture: Transition from decorative slogans to actionable behaviors that underpin accountability, innovation, and high performance.
- Learn how to hire great people: We say people are our greatest asset yet we spend so little time focused on hiring people and helping them succeed. Use this proven method to hire great people almost every time.
- Learn how to navigate crisis and change: Master the art of maintaining control under pressure, making data-driven decisions, and turning challenges into growth opportunities.
- Learn how to continuously improve your business: Adopt a proactive approach to regular performance reviews and incremental improvements, ensuring your organization is always ready for takeoff.
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The Author of Built to Soar: Stop Flying Blind. Engineer Your Business For Unstoppable Business Growth, Greg Born is an expert in optimizing business performance, driving growth, and scaling operations to enhance shareholder value. As a CEO and former Air Force C-5 Galaxy pilot, he merges proven aviation principles with effective leadership strategies. Whether refining successful operations or navigating complex turnarounds, Greg focuses on building resilient, high-performing organizations. In his upcoming book, Built To Soar, he shares insights on how intentional design and strong team dynamics propel organizations to sustainable success. Get a copy of Chapter 1 for free here.