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Hire Better
Build Faster
Scale Higher
Built to Soar: Stop Flying Blind. Engineer Your Business For Unstoppable Growth is a dynamic roadmap that blends the disciplined, every-bolt-inspected approach of aviation with the art of modern business leadership. Drawing from the high-stakes precision of a C‑5 Galaxy’s cockpit, this book shows you how to build a resilient organizational foundation that directly supports your mission, ensuring every process, system, and team member is aligned for rapid, sustainable growth.
By challenging the worn-out, band-aid fixes of traditional operations, it offers a bold re-imagining of business design—from redefining your core mission and integrating actionable values to streamlining operations and hiring for behavioral excellence.
With vivid real-life case studies and cockpit-tested crisis-management insights, this book equips you with the strategies and tactics to navigate turbulence, eliminate inefficiencies, and propel your company beyond “good enough” to truly soar in today’s competitive landscape.
Check out the Built To Soar Book.
Average Time a Hiring Mgr Spends on a Resume?
Approximately 7 Seconds
Not ideal for hiringDo Purpose-Driven Companies Grow Faster?
Purpose Driven Companies Avg 3x Faster Growth
that's 10% CAGR moreDo Your Employees Understand Your Biz's Values?
Approx 82% of Employees Don't Understand Company Values
A Proven Way To Improve My Company's Performance?
The Built To Soar Book provides practical steps to become a purpose-driven company
From piloting the largest aircraft in the U.S. Air Force to steering billion-dollar mergers and turning around struggling businesses, Greg Born has spent his career navigating through turbulence and uncertainty to achieve extraordinary results. With executive leadership roles at industry giants like General Electric, Oracle, Comcast, and Amazon, Greg has led over $2 billion in mergers and acquisitions and transformed multiple businesses from struggling to thriving. His unique blend of military discipline, strategic insight, and operational excellence has consistently delivered dramatic improvements in profitability, efficiency, and growth.
Greg Born
Author
Imagine yourself in the cockpit of one of the largest aircraft ever built—the C-5 Galaxy.
The engines roar like thunder as you accelerate down the runway, the sheer power pressing you back into your seat. The runway lights blur into streaks, and with a gentle pull on the yoke, the colossal plane lifts off, climbing into the night sky. You’re not just flying a machine; you’re commanding a 247-foot-long, 211-foot-wide leviathan capable of swallowing five and a half Greyhound buses whole.
That was me, years ago—a young pilot in the U.S. Air Force, gripping the controls with sweaty palms and a mix of adrenaline and responsibility coursing through my veins. (The photo to the left is me in pilot training on a T-38 Talon). The C-5 wasn’t just an aircraft; it was a marvel of engineering and, frankly, a beast to handle. Each mission took me across the globe, whether it was delivering humanitarian aid to disaster-stricken areas or transporting critical military equipment to remote bases. Every flight was a high-stakes adventure that required precision, focus, and preparation.
Now, you might be thinking, “This sounds exciting, but what does piloting a giant airplane have to do with running a business?” Well, buckle up, because the parallels are not only real—they’re essential. In both the cockpit and the boardroom, success depends on having the right mindset, following clear processes, and maintaining discipline under pressure. Most importantly, it relies on deliberate, purposeful design—building each part of the system to fit cohesively into a well-orchestrated whole.
Just as a high-performance aircraft is built on an unyielding, purpose-driven framework, your organization’s success starts with a solid foundation. In Built to Soar, discover how strategic design, disciplined processes, and operational integrity can transform your business into a resilient powerhouse—ready to tackle turbulence and keep flying high.
Your team is the crew that keeps your business airborne. Built to Soar reveals how to go beyond impressive résumés and build a crew with the right behaviors and values, ensuring every hire is aligned with your mission. Learn how guided hiring practices can spark teamwork, maintain calm under pressure, and set the stage for lasting success.
Smooth, coordinated operations are the heart of both a well-run cockpit and a thriving business. In Built to Soar, you’ll uncover actionable strategies to streamline processes, boost communication, and empower decisive action—even when conditions get challenging. Transform daily operations into your competitive edge and watch your organization soar.
Scaling isn’t just about growth—it’s about evolving with precision and purpose. Built to Soar shows you how to reinforce your solid foundation and integrate new capabilities seamlessly, ensuring that expansion strengthens rather than dilutes your core mission. Elevate your business to new heights while staying true to what made it great in the first place.
Learn how to build and design an organization that is designed for achieving the mission.
Experience only gets you so far, hiring for the right behaviors will ensure that your team will be rockstars.
Align every process, every team member to your business' mission. Manage this with metrics. Measure success along the way.
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