In every organization, it’s easy to admire the inspirational quotes and sleek value statements plastered on office walls and corporate websites. Yet when the day’s deadlines are met and decisions are made under pressure, the true essence of a company’s culture is revealed—not in its lofty slogans, but in the…
The 7-Second Mistake: Why Your Hiring Process Is Broken (and How to Fix It)
Businesses love to proclaim, “Our people are our most important asset.” Look at any company website, annual report, or motivational poster in the break room, and you’ll see variations of this same proud declaration. Yet, let’s face it: when it comes to the actual hiring process—the single most important step in getting…
Building a High Performing Culture
Enron had ‘Integrity’ carved into marble in their headquarters lobby before collapsing in one of history’s largest corporate scandals. Over 80% of large companies publish values statements, yet research shows most employees can’t recall them or apply them to daily decisions. Picture this: executives championing values while decisions throughout the…
The Evidence-Driven Approach to Hiring
Have you ever hired someone who wowed you in the interview only to disappoint on the job, or overlooked a candidate who might have been exceptional? If so, you’re not alone—and it’s not your fault. It’s like judging a book by its cover when the real story lies within its…
Why You Can’t Wing It When Building Your High-Performing Team
In aviation, every crew member in a C-5 Galaxy isn’t chosen simply because they can recite protocols or flash a friendly smile—they’re vetted on their behaviors, skills, and ability to work cohesively during high-pressure operations. In business, especially when it comes to hiring for the most important job of building…
Purpose Driven Design in Business: Lessons from Aviation
In today’s fast-paced business landscape, organizations face an array of challenges that require not just quick fixes, but a strategic approach rooted in purposeful design. Just as pilots meticulously prepare for every flight, business leaders must engineer their organizations to soar above challenges. In this article, we will explore the…