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Alright, let’s talk straight. Walk into almost any corporate lobby or browse a company’s “About Us” page, and you’ll likely find them: The beautifully designed Core Values. “Integrity.” “Teamwork.” “Innovation.” “Customer-Centricity.” Sometimes even fun ones like “Eat Tacos”. They look great, sound noble, and often mean… precisely nothing when the…
You and the head of product just had a good meeting about customer needs, identifying a needed tweak in the product that requires a small engineering change. It’s not too costly, but it’s a major pain point for the customer who left the meeting frustrated. The product manager walked off…
If you’ve ever watched a pilot preparing for takeoff, you know the meticulous care that goes into every check. Every gauge, every instrument, every control surface is carefully scrutinized before the plane leaves the ground. The 7-Second Quandary Imagine, however, if pilots were given just seven seconds to perform this…
Enron had ‘Integrity’ carved into marble in their headquarters lobby before collapsing in one of history’s largest corporate scandals. Over 80% of large companies publish values statements, yet research shows most employees can’t recall them or apply them to daily decisions. Picture this: executives championing values while decisions throughout the…
In aviation, every crew member in a C-5 Galaxy isn’t chosen simply because they can recite protocols or flash a friendly smile—they’re vetted on their behaviors, skills, and ability to work cohesively during high-pressure operations. In business, especially when it comes to hiring for the most important job of building…