New user?
Also registered?
Alright, let’s talk straight. Walk into almost any corporate lobby or browse a company’s “About Us” page, and you’ll likely find them: The beautifully designed Core Values. “Integrity.” “Teamwork.” “Innovation.” “Customer-Centricity.” Sometimes even fun ones like “Eat Tacos”. They look great, sound noble, and often mean… precisely nothing when the…
You and the head of product just had a good meeting about customer needs, identifying a needed tweak in the product that requires a small engineering change. It’s not too costly, but it’s a major pain point for the customer who left the meeting frustrated. The product manager walked off…
Enron had ‘Integrity’ carved into marble in their headquarters lobby before collapsing in one of history’s largest corporate scandals. Over 80% of large companies publish values statements, yet research shows most employees can’t recall them or apply them to daily decisions. Picture this: executives championing values while decisions throughout the…